Throughout 2020, live events and festivals were forced to either cancel their plans or move online as venues and performance spaces across the UK and beyond closed their doors in compliance with Covid-19 restrictions. As events moved online, so did audiences, providing new challenges around audience engagement and ticketing for live events producers, who could no longer offer traditional tickets sold through a box office, for a limited number of physical seats.
At a time where content creators stream live on YouTube and Twitch without selling any tickets, relying on advertising, subscriptions, digital gifts and donations to generate income, how can event producers engage online audiences, who often expect creative content to be free and available to enjoy at any time convenient to them?
Join the Creative Informatics team to hear from theatre and festival producers including Edinburgh International Book Festival, Traverse Theatre and Civic Digits Theatre Company, ticketing provider CrowdEngage, and Resident Entrepreneurs Scottie and Centrline, as we consider what ‘tickets’ and payment for live events and performance might look like in the future.
Note: This event is being run by Creative Informatics and has a separate booking system. Book a ticket here.